Vlanel - production of chicken meat

Vlanel - a tradition since 1992

The company was founded by Vladimir Nedev in 1992 with the main activity being food trade.

In 1999, the rapidly growing trading company began producing chicken cuts in a small workshop in Radomir. Vlanel took its first steps on the path to the large-scale project of a chicken processing plant.

The most important thing for us is the recognition of consumers who trust us every day, choosing the quality that stands behind our name and experience.

Today, our chicken production factory in Radomir is modernly equipped, certified according to international standards and operates with a commitment to every consumer. We always provide quality products for shops, hotels, restaurants, catering and hot spots. Our chicken can be found in retail outlets throughout the country.

Vlanel annually invests in new machinery and technologies, as well as in its production facility and staff training, following all current requirements for quality, hygiene and food safety.

What products are in our catalog?

Our product catalog is carefully structured to offer optimal solutions for each type of customer, based on our certified chicken production. Our first direction is aimed at end consumers and grocery stores. Here you will find a wide variety of products, ideal for family dinners - fresh chilled whole chicken cuts, as well as frozen and tenderized anatomical parts and home-style breaded bon fillets, fillet bites, seasoned wings - a guarantee of quality and taste for every table.

Специално място в каталога на Вланел заемат продуктите, разработени специално за нуждите на професионалните кухни в ресторанти и хотели.  Осигуряваме  разфасовки от 3 кг., замразени IQF и продукти, съобразени с високите кулинарни изисквания.
Всички продукти и специалитети от пилешко месо са произведени с грижа и постоянство в контрола, така че винаги да можете да се насладите на непроменими вкус, качество и перфектно съхранение.

Shock freezing and packaging in a modified atmosphere

Vlanel integrates two of the most advanced food preservation technologies: blast freezing and modified atmosphere packaging (MAP). These methods are key to maintaining the high quality of our chicken meat. Blast freezing is a process of rapid temperature reduction that allows the product to retain its cellular structure and nutritional value of fresh meat, unchanged after thawing.

On the other hand, modified atmosphere packaging is the ideal solution for our chilled products. In this method, the air in the package is replaced with a specially selected mixture of gases that naturally slows down microbial growth. The advantage here is a significant extension of the shelf life without the use of preservatives, while preserving the natural color, aroma and freshness of the meat.

Thanks to these two technologies, we guarantee that Vlanel products reach your table in a fresh state, regardless of distance and delivery time.

 Why trust Vlanel?

Trust in Vlanel products is built on three main pillars: uncompromising quality, innovation and proven authority. Our production base in the town of Radomir has the most modern technology, which guarantees precision and impeccable hygiene at every stage of chicken processing. We do not just follow trends, but impose standards and strictly comply with all international food safety regulations.

Proof of professional attitude, responsibility and loyalty to the end customer is the meeting of the criteria for quality, safety and hygiene of the process of the global standard BRCGS. Our products are winners of awards at leading exhibitions in the food industry. These awards are recognition of the authentic taste and high trust that consumers and experts have placed in our brand for over three decades. By choosing us, you choose a quality product with proven origin and unique taste.

Why do we bet on Bulgarian chicken? 

Our philosophy is based on the deep conviction that supporting the local economy is the key to sustainable development. As a fully Bulgarian company, Vlanel purposefully supports the Bulgarian producer and actively contributes to the stability of our market. Choosing Bulgarian farm chicken is not just a logistical decision, but an expression of loyalty to the traditions of domestic animal husbandry and care for domestic production.

The advantages of local production are undeniable, first of all, it is the shortened delivery time of freshly slaughtered chicken and the established trust and partnership relationships. Short supply chains allow the meat to reach our base and the end consumer in an optimally short time, preserving its natural nutritional qualities and taste. Working with Bulgarian farms gives us the opportunity for direct and transparent control over every stage of poultry farming. In this way, we guarantee a product with a familiar taste and high quality, while minimizing the transport footprint. By choosing Bulgarian, we are betting on quality, security, development of Bulgarian production and a common future.