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What will you find in our business catalog?

In the Vlanel catalog, specially developed for the needs of the retail sector, we offer a complete portfolio of chicken meat that covers all the requirements of the modern consumer. On this page you will find a wide variety of fresh chilled cuts and shock-frozen products, which are suitable for both direct display sales and for use in culinary sections.

Our assortment includes everything you need for your facility - from basic items such as whole chicken seasoned for grilling, chicken fillets, legs and wings, skin-on and skinless leg steaks to livers and hearts.

Our assortment includes everything you need for your facility - from basic items such as whole chicken seasoned for grilling, chicken fillets, legs and wings, skin-on and skinless leg steaks to livers and hearts.

All items in the catalog are the result of years of effort and seeking feedback from our customers.

They are delivered in optimized packaging - polyethylene bags, trays, vacuum bags or trays with a protective atmosphere, which guarantee a long shelf life and impeccable commercial appearance. The primary packaging is arranged in transport packaging - cartons, palletized and labeled.

Our goal is to provide you with constant access to delicious, fresh, high-quality and perfectly preserved chicken meat.

White meat Vlannel - a benchmark for quality

Chicken fillet, often called white chicken meat, is among the most sought-after products in the commercial network due to its excellent nutritional values, low calories and health benefits. Our chicken fillet production is focused with attention and care on the hygiene of the process and the gentle tenderization and processing, which guarantee a fine texture, low fat content and balanced taste and aroma.

The product reaches store shelves in optimal condition, thanks to modern refrigeration technologies. This makes it a preferred choice for customers who lead a healthy lifestyle and are looking for food with proven Bulgarian origin. By choosing Vlanel fillet, you offer your consumers quality without compromise.

Our chicken cuts - favorites of all Bulgarians

Chicken is a favorite dish on the Bulgarian table, and the variety of cuts that Vlanel offers meets every culinary taste. From juicy fillets and tender legs to appetizing wings, our products have proven to be sought-after and highly appreciated products that consumers shop for daily in the retail network.

The high consumption of our cuts is due to the consistent quality we maintain. We offer a wide assortment that allows retailers to meet the needs of local households. Each cut is precisely processed and cleaned, ready for direct display.

By relying on the variety of chicken cuts under the Vlanel brand, you offer a product with guaranteed origin and excellent taste, which is well known and preferred by the Bulgarian buyer. This makes our assortment a stable foundation for any successful retail business.

Variety of chicken giblets

Chicken offal occupies an important place in Vlanel's assortment, represented by the two most sought-after products - chicken hearts and chicken livers. They are an excellent choice for any retail display case, as they are distinguished by high nutritional value, are rich in iron and valuable trace elements, which makes them preferred by consumers looking for healthy and tasty food.

Our chicken livers are characterized by a tender texture and delicate flavor, while the hearts are valued for their density and quality. We guarantee uncompromising freshness and rigorous cleaning of every gram of produce.

Fresh chicken meat Vlanel - packaging and storage

To ensure that our fresh chicken reaches the end consumer in perfect condition, Vlanel relies on the innovative MAP (Modified Atmosphere Packaging) technology. This technology is the modern quality standard that allows freshness to be preserved without the addition of artificial preservatives.

The process works by removing atmospheric air from the packaging and replacing it with a specially balanced mixture of natural gases. This protective atmosphere naturally slows down oxidation processes and the development of microorganisms, while preserving the tenderness, natural color and juiciness of the meat.

The advantages for retailers and consumers are significant: the shelf life of products is extended up to twice compared to standard packaging, eliminating the risk of spoilage during proper storage and maintaining an impeccable commercial appearance of the packaging in the display case.

With MAP technology, Vlanel provides a product that is maximally protected from external influences and is ready for healthy preparation in every home.

Our frozen chicken wholesale products - packaging and storage

At Vlanel, we apply the highest standards of quality and safety in the preparation of our frozen products. To ensure that the meat retains its nutritional value and structure for a long period of time, we use modern processing technologies, process monitoring and strict controls.

The secret to our impeccable quality lies in the shock freezing method. In this process, products are subjected to extremely low temperatures for a very short period of time.

Unlike standard slow freezing, shock technology does not destroy the meat tissues, which means that after thawing it retains its juiciness, density and taste qualities, identical to those of fresh meat.

For our partners, this is a guarantee of a product with a long shelf life that is easy to transport and store, without compromising on safety or commercial appearance. By choosing our frozen chicken, you get security and stability for your assortment in every season.

Frequently Asked Questions