Vlanel is an established and long-standing partner in the food sector, specializing in the supply of premium chicken meat for the needs of modern trade. We believe that quality should be affordable, which is why we successfully work with both large international and local chains, as well as small and medium-sized neighborhood stores. Our mission is to provide each retail outlet with products that guarantee end-customer satisfaction and security of origin.
Our main focus has always been on the authentic quality and taste of chicken meat – the kind that Bulgarians know and love. We rely on strict control in the production process to preserve the freshness and natural nutritional values of the meat. By choosing Vlenel as our partner, you are choosing tradition, reliability, and a taste that wins the trust of consumers on a daily basis.
In the Velenel catalog, specifically developed for the needs of the retail sector, we offer a full portfolio of chicken meat that meets all the requirements of the modern consumer. On this page you will find a wide variety of fresh chilled cuts and frozen products that are suitable for both direct display in the store and for placing in culinary sections.
Our assortment includes everything you need for your establishment - from basic items such as whole chicken, seasoned for grilling, chicken fillet, drumsticks and wings, drumstick steaks with and without skin, and leg quarters and hearts.
For establishments with hot-point ovens that emphasize convenient, quick, and safe preparation of chicken meat, we also offer a selection of marinated and pan-fried products in a home-style manner, prepared using traditional recipes and ready for quick thermal processing in convection ovens, fryers, air fryers, and conventional ovens.
All the items in the catalog are the result of years of effort and seeking feedback from our customers.
They are supplied in optimized packaging – polyethylene bags, trays, vacuum bags or protective atmosphere trays that guarantee a long shelf life and impeccable commercial appearance. The primary packaging is arranged in transport packaging – crates, palletized and labeled.
Our goal is to provide you with constant access to delicious, fresh, quality and perfectly preserved chicken meat.
White meat Vlannel - a benchmark for quality
Chicken fillet, often referred to as white chicken meat, is among the most sought-after products in the retail network due to its excellent nutritional value, low calorie content, and health benefits. Our production of chicken fillet is focused with attention and care on the hygiene of the process and the gentle shaping and processing that ensure a fine texture, low fat content, and balanced taste and aroma.
The product reaches the store shelves in optimal condition thanks to modern cooling technologies. This makes it a preferred choice for customers who lead a healthy lifestyle and are looking for food with proven Bulgarian origin. By choosing the Velenel fillet, you are offering your consumers quality without compromise.
Our chicken cuts - favorites of all Bulgarians
Chicken meat is a preferred dish on the Bulgarian table, and the variety of cuts that Vlanel offers suits every culinary taste. From juicy fillets and tender thighs to appetising wings, our products have proven to be sought-after and highly appreciated products that consumers buy daily in the retail network.
The high demand for our packaging products is due to the constant quality we maintain. We offer a wide range of products that allows retailers to meet the needs of local households. Each packaging is meticulously processed and cleaned, ready to be displayed directly on the shelf.
By investing in the variety of chicken cuts from the Velen brand, you offer a product with guaranteed origin and excellent taste that is well known and preferred by the Bulgarian consumer. This makes our range a solid foundation for any successful retail business.
Variety of chicken giblets
Chicken delicacies play an important role in Velenel’s range, represented by the two most sought-after products – chicken hearts and chicken wings. They are an excellent choice for any retail display, as they boast high nutritional value, are rich in iron and valuable micronutrients, making them preferred by consumers seeking useful and tasty food.
Our chicken wings are characterized by a crispy texture and a delicate flavor, while the hearts are appreciated for their density and quality. We guarantee uncompromising freshness and strict cleaning of every gram of production.
Fresh chicken meat Vlanel - packaging and storage
To ensure that our fresh chicken reaches the end consumer in perfect condition, Velenel relies on the innovative technology MAP (Modified Atmosphere Packaging). This technology is the modern standard of quality that allows maintaining freshness without the addition of artificial preservatives.
The process works by extracting the atmospheric air from the package and replacing it with a specially balanced mixture of natural gases. This protective atmosphere naturally slows down the oxidation processes and the development of microorganisms, while preserving the tenderness, natural color and juiciness of the meat.
The benefits for retailers and consumers are significant: the shelf life of products is extended to twice that of standard packaging, eliminating the risk of spoilage when stored properly and maintaining the packaging's impeccable appearance in the display case.
With the MAP technology, Vlanel provides a product that is maximally protected from external influences and is ready for healthy preparation in any home.
Our frozen chicken wholesale products - packaging and storage
At Vlenel, we apply the highest standards of quality and safety in the preparation of our frozen products. To ensure that the meat retains its nutritional value and structure for an extended period of time, we use modern processing technologies, process monitoring, and strict control.
The secret of our impeccable quality lies in the shock-freezing method. In this process, the products are subjected to extremely low temperatures for a very short period of time.
Unlike standard slow freezing, the shock freezing technology does not destroy the tissues of the meat, which means that after thawing it retains its juiciness, density and taste qualities, identical to those of fresh meat.
For our partners, this is a guarantee of a product with a long shelf life that is easy to transport and store, without compromising on safety or commercial appearance. By choosing our frozen chicken meat, you receive certainty and stability for your range throughout every season.
Frequently Asked Questions
To meet the specific needs of each retail outlet, we offer flexible weight and packaging solutions. Our fresh cuts (fillets, legs, wings) and offal are available in convenient trays and bags weighing from 0.500 kg to 0.800 kg and 1 kg - ideal for end consumers.
Yes, Vlanel has its own specialized transport, which allows us to make direct and regular deliveries to your sites while strictly observing the temperature regime. Our logistics network is optimized to serve both large chains and smaller local stores. Contact us via the inquiry form on the site or directly contact our distributor via the contacts (phone and email) listed on the “Distributors” page, to discuss your needs and loading schedule.
The main difference between the two methods is not in the quality of the raw material itself, but in the technological approach and the physical processes that occur in the meat during processing.
Standard freezing - this is the process familiar to most consumers and smaller productions. In it, the temperature is gradually lowered. This is a reliable and safe storage method that preserves the qualities of meat for a long period. The only specifics is that due to the slow cooling, the moisture in the cells forms larger ice crystals.
Shock freezing uses a powerful professional technique that drops the temperature to extreme levels in a matter of minutes. The lightning-fast speed of the process prevents the water in the meat from forming large crystals. Instead, microscopic ice particles are formed that do not affect the cellular structure of the tissues.
Although both methods are completely safe, Vlanel's shock-frozen meat has one big advantage when thawed: it does not lose its juices. Since the cells remain intact, the meat retains 100% of its density, color and flavor.
This makes it an ideal choice for restaurants and storefronts that value the perfect culinary result.
Both methods guarantee a quality and fresh product, the main difference being in the way this freshness is maintained. Regular chilled meat is an excellent choice for direct and quick consumption, typical of traditional butcher's displays.
MAP technology takes protection to a higher level and places the meat in an environment of natural gases that slows down natural processes without changing its structure. This way, the product retains its natural appearance and taste for longer, remaining maximally protected during transport and storage in the store.
Proper defrosting is key to preserving the freshness of the meat that the shock freezing technology has preserved. The best practice is to slowly defrost in the refrigerator, taking several hours or overnight. This method allows the muscle fibers to gradually absorb moisture, thus preserving the meat's texture and flavor. Avoid using hot water or leaving it at room temperature, as these methods result in the loss of valuable nutritional juices and a change in microbiology. Once defrosted, the product should not be refrozen to ensure its complete safety and excellent taste.
Thanks to the modified atmosphere packaging technology, the shelf life of our chilled products is significantly extended without the use of preservatives. They typically retain their full freshness, natural color and nutritional value for up to 8 days, depending on the specific type of packaging.
However, it is important to strictly follow the expiration date indicated on the package and the storage conditions at a temperature of 0°C to 3°C. After opening the package, the protective environment is broken, so we recommend that the meat be cooked and consumed within the next 24 hours for optimal taste.
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